Actionable Takeways from Sweet Spot Interview

  1. How can you get closer to living in your sweet spot?
    I call my book The Sweet Spot because we have to find the right balance between our competing motivations of pleasure, purpose, status, morality, and spiritual transcendence. Ultimately, someone who prioritizes and makes choices just based on maximizing pleasure won’t end up as happy about their choices. Finding your sweet spot typically involves trial and error. It’s what we do as teenagers, even as preschoolers. Sometimes we forget and we get locked into something that evolutionary biologists might call a local maximum, where what you’re doing is fine, and you feel as if every way you could change might drop you down in pleasure, comfort, happiness. A lot of what really is valuable in life isn’t immediately pleasant. But what if right next to you is something much better? A way to get around this stuck place is to explore different things. Try an exercise program, try travel, try an extended difficult project, try more pleasure in your life. Most of us have some wiggle room to try these things on. I’m a big fan of what people call self-experimentation in this way. Explore what kind of balance most fits with you.
     
  2. How can you find meaning in adversity and struggle?
    A good life involves difficulty–extending yourself, and struggling, and choosing hard things. Finding your sweet spot requires suffering. Some of the goals that will lead you to a sweet spot will pose difficulty. Some roots to pleasure involve pain. If you want to climb Mount Everest, you want to run a triathlon, if that’s part of your sweet spot, you’re going to have to work your ass off for them. Suffering will be part and parcel of that project. The idea of a comfort zone, sitting in the same spot comfortably, I don’t think is realistic for a life well lived. When we live our lives, the balance of different priorities is fluid. You can’t really stand still. Say you have devoted your life to your work and then boom, you have triplets, and all of a sudden things shift. You move, you get sick. It’s going to happen to everybody. You can’t sit for too long in a sort of accepted balance of these different priorities. Somebody’s going to move you. 
     
  3. ​​​​​How can you enable your colleagues to be more fulfilled?
    People who are working with you don’t just want tangible things like money. They want other things. People want to be treated fairly and with respect, they want challenging and demanding work, they sometimes want variety. They want the sort of things that well-meaning managers might forget. They want things that aren’t in union negotiations and aren’t what people negotiate for when they get a job, but matter tremendously. Understanding what people want at this complexity, I think, is incredibly useful when figuring out how to deal with them and how to make their lives better.

These are the notes from the actionable interviews from joining YPO but there are other insights at my personal blog you can follow and read about.

The above was courtesy of 3 Actionable Takeaways from last week’s live session on how to master the search for meaning and happiness with world-renowned Yale psychologist and New York Times best-selling author Paul Bloom.

Nigerian Magazine Talks About Politically Exposed Personnel

Politically exposed persons enter the world with great risk due to the nature in which their job operates. For the same reason Barrack Obama and George Bush need to have security detail to accompany them in the real world is similar to how PEP’s are needing help to be protected in social media and search engines from crazy people.

As there is no shortage of crazies out there and countries that are looking to rebound from their drop in tourism it was nice to see another feature for Richart Ruddie here: https://globaltimesng.com/2022/01/25/from-politically-exposed-persons-to-nigerias-best-hire-richart-ruddie-for-help-online/

Richart D Ruddie

Richart D. Ruddie Podcast about the stupid comments and lack of altruism that we see online. It’s been a wild 6 years since Donald Trump announced his intention to run for president of the united states. Since then social media has been on fire and people have spoken their minds and spread their thoughts no matter how crazy online.

It’s an idea and not sure I want to tie the facepalms into an entertainment bid to profit off of the situation that we’re in but it’s an idea that has some merit and could have some legs.

For more details read here: https://richartruddie.typepad.com/entrepreneur/2021/08/richart-d-ruddie-podcast-idea.html

Recent Press Coverage

Thank you to the Times of Malta, Irish Central, Yahoo! Finance, Disrupt Magazine and the others who have covered my work in the public relations industry.

https://www.irishcentral.com/business/how-man-helping-restore-travel-industry

https://timesofmalta.com/articles/view/countries-using-pr-expert-richart-ruddie-to-restore-confidence-in.853148

Google is only 5.5x Bigger than Bing

The Bing Search Network processed about 640 billion queries in 2020 as of data released on: December 24, 2020. It was originally published on February 27, 2018. So either “last year” refers to 2017, 2018, or 2019. That works out to 930 million queries per day. The Internet Live Stats Website -ESTIMATES- Google processes about 5.3 billion queries per day. so Google searches are only ~5.5x to Bing searches.

Sounds off to me..

END to End Deeply Personalized Searches Now Available

I remember when Matt Cutts used to discuss how Google searches are becoming more personalized. If you were typing in Pizza in 1998 Google you would find information about Pizza but in 2013 Google you would receive localized results based on your location. These results would show the restaurants and ratings along with their location on a map.

What Matt mentioned that Google doesnt have the capability to do at the time however was that if you typed in “Tomorrow” it wouldn’t know if you wanted to learn about the day after the current date, the song by Silverchair, or the song by Chris Young made in 2011.

Well now the personalization is getting to a whole new level thanks to a team at UCLA with their EDAM. It will see what searches you’ve done previously but also integrate viewings on Youtube and other clues to personalize the search so if you listen to Nirvana and Alice in Chains you probably are looking for Silverchairs song Tomorrow vs. Chris Young.

Special thanks to this team who will be the Amit Singhals of the engineering and search team of the future:

From the piece: Personalized item retrieval for online content-sharing platforms without any descriptive information based on the query-aware attention mechanism with external key memory and locality preservation. Experimental results and analysis on the large-scale dataset from areal-world commercial online content-sharing platform also demonstrate the effectiveness and the robustness of EDAM. The insights can be concluded as follows: (1) user history is helpful for personalized item retrieval; (2) learning external key item embeddings for estimating attention weights is beneficial, especially for the users with shorter item history; (3) sequential information in user history is sensitive for item retrieval so that EDAM with locality preservation outperforms baselines of sequence models such as ARNN.

White Paper: https://dl.acm.org/doi/pdf/10.1145/3366423.3380051

Salvador Dali Owned an Exotic Cat named Babou

With all the hype surrounding the Tiger King documentary where they focus on the power humans feel when they own exotic and big cats. When I was doing research about different exotic cats I came across this article that talked about his Ocelot that he brought with him to a restaurant and the waiter questioned him and the cat to which he said it was just a normal cat painted over in an “op art design”. This happened at an upscale Manhattan restaurant when Babou was tethering on the table and the diner next to him wasn’t sure what the heck was going on (she probably didnt know or appreciate that Dali one of the biggest artist was next to her….)

He bought Babou in the 1960s and brought him almost everywhere. He wore a stone studded collar and here is a photo of the beautiful cat below. a fellow diner.