Google is only 5.5x Bigger than Bing

The Bing Search Network processed about 640 billion queries in 2020 as of data released on: December 24, 2020. It was originally published on February 27, 2018. So either “last year” refers to 2017, 2018, or 2019. That works out to 930 million queries per day. The Internet Live Stats Website -ESTIMATES- Google processes about 5.3 billion queries per day. so Google searches are only ~5.5x to Bing searches.

Sounds off to me..

END to End Deeply Personalized Searches Now Available

I remember when Matt Cutts used to discuss how Google searches are becoming more personalized. If you were typing in Pizza in 1998 Google you would find information about Pizza but in 2013 Google you would receive localized results based on your location. These results would show the restaurants and ratings along with their location on a map.

What Matt mentioned that Google doesnt have the capability to do at the time however was that if you typed in “Tomorrow” it wouldn’t know if you wanted to learn about the day after the current date, the song by Silverchair, or the song by Chris Young made in 2011.

Well now the personalization is getting to a whole new level thanks to a team at UCLA with their EDAM. It will see what searches you’ve done previously but also integrate viewings on Youtube and other clues to personalize the search so if you listen to Nirvana and Alice in Chains you probably are looking for Silverchairs song Tomorrow vs. Chris Young.

Special thanks to this team who will be the Amit Singhals of the engineering and search team of the future:

From the piece: Personalized item retrieval for online content-sharing platforms without any descriptive information based on the query-aware attention mechanism with external key memory and locality preservation. Experimental results and analysis on the large-scale dataset from areal-world commercial online content-sharing platform also demonstrate the effectiveness and the robustness of EDAM. The insights can be concluded as follows: (1) user history is helpful for personalized item retrieval; (2) learning external key item embeddings for estimating attention weights is beneficial, especially for the users with shorter item history; (3) sequential information in user history is sensitive for item retrieval so that EDAM with locality preservation outperforms baselines of sequence models such as ARNN.

White Paper: https://dl.acm.org/doi/pdf/10.1145/3366423.3380051

Salvador Dali Owned an Exotic Cat named Babou

With all the hype surrounding the Tiger King documentary where they focus on the power humans feel when they own exotic and big cats. When I was doing research about different exotic cats I came across this article that talked about his Ocelot that he brought with him to a restaurant and the waiter questioned him and the cat to which he said it was just a normal cat painted over in an “op art design”. This happened at an upscale Manhattan restaurant when Babou was tethering on the table and the diner next to him wasn’t sure what the heck was going on (she probably didnt know or appreciate that Dali one of the biggest artist was next to her….)

He bought Babou in the 1960s and brought him almost everywhere. He wore a stone studded collar and here is a photo of the beautiful cat below. a fellow diner.

List of 100,000 Watt Radio Stations in the USA

The strongest Effective Radiated Power horizontally allowed in the United States is currently at 100,000 watts. Depending on how that signal is mounted and the surrounding geography depends on how many miles in any direction that signal can reach. In some instances it can be hundred of miles.

As many of you know I am one of the best marketers out there and have continued to refine my marketing skills beyond the digital world also focusing on traditional advertising methods such as direct mail and radio advertising. One thing I am constantly looking for and can never find is a list of the biggest radio stations in America.

So I took the time to compile this list for my readers, fans, and followers:

Biggest Radio Stations in the USA

KLUU-FM 103.5 MHz
Wahiawa, Hawaii
“Air 1”

WYFS-FM 89.5 MHz
Savannah, Georgia
“Bible Broadcasting Network”

KXBG-FM 97.9 MHz
Cheyenne, Wyoming
“Big Country 97.9”

KQSD-FM 91.9 MHz
University of South Dakota
Lowry, South Dakota

“South Dakota Public Radio”

WAIL-FM 99.5 MHz
Key West, Florida
“Sun 99.5 & 103.1”

KJOJ-FM 103.3 MHz
Freeport, Texas
“La Raza”

KDVV-FM 100.3 MHz
Topeka, Kansas
“Topekas Rock Leader V100”

WLWI-FM 92.3 MHz
Montgomery, Alabama
“I92”

KBTQ-FM 96.1 MHz
Harlingen, Texas
“Mas Variedad 96.1”

KCGY-FM 95.1 MHz
Laramie, Wyoming
“Y95 Country”

KJQY-FM 103.3 MHz
Colorado City, Colorado
“Power 103.3”

KMGR-FM 95.9 MHz
Delta, Utah
“Classy 96”

WDJR-FM 96.9 MHz
Enterprise, Alabama
“96.9 The Legend”

KZMN-FM 103.9 MHz
Kalispell, Montana
“The Monster of Classic Rock”

KERA-FM 90.1 MHz
Dallas, Texas
“Programs That Affect You”

*KCDD-FM 103.7 MHz
Hamlin, Texas
“Power 103 Continuous Hits”

WBLV-FM 90.3 MHz
Twin Lake, Michigan
“Blue Lake Public Radio”

WSPA-FM 98.9 MHz
Spartanburg, South Carolina
“Lite Rock Lite FM”

KZEL-FM 96.1 MHz
Eugene, Oregon
“Oregon’s Quality Rock”

WJMZ-FM 107.3 MHz
Anderson, South Carolina
“107.3 Jamz”

KISR-FM 93.7 MHz
Fort Smith, Arkansas
“Kisser 93”

WAGP-FM 88.7 MHz
Beaufort, South Carolina
“The Light 88.7 FM”

*WSRV-FM 97.1 MHz
Gainesville, Georgia
“The River”

WKYZ-FM 101.7 MHz
Key Colony Beach, Florida
“Pirate Radio Key West”

WAMZ-FM 97.5 MHz
Louisville, Kentucky
“97 Kentuckiana’s Country”

KSKL-FM 94.5 MHz
Scott City, Kansas
“Mix 94”

**KUCV-FM 91.1 MHz
University of Nebraska – Lincoln
Lincoln, Nebraska

“Nebraska Public Radio”

KCCN-FM 100.3 MHz
Honolulu, Hawaii
“Today’s Hawaiian Music”

**WMUM-FM 89.7 MHz
Cochran, Georgia
“Georgia Public Radio”

KTIS-FM 98.5 MHz
University of Northwestern – St. Paul
Minneapolis, Minnesota

“Radio For Life”

**KFBN-FM 88.7 MHz
Fargo, North Dakota
“Heaven 88.7 FM”

KPRR-FM 102.1 MHz
El Paso, Texas
“The Most Music Power 102”

KKOL-FM 107.9 MHz
Aiea, Hawaii
“Hawaii’s Kool Gold”

KFAE-FM 89.1 MHz
Washington State University
Richland, Washington

“Northwest Public Radio”

WHZT-FM 98.1 MHz
Williamston, South Carolina
“The New Hot 98.1”

KGU-FM 99.5 MHz
Honolulu, Hawaii
“KGU FM 99.5 The Word”

KORL-FM 101.1 MHz
Waianae, Hawaii
“Mix 101.1”

WMJY-FM 93.7 MHz
Biloxi, Mississippi
“Magic 93”

KUCD-FM 101.9 MHz
Pearl City, Hawaii
“Hawaii’s New Music Alternative”

WBBN-FM 95.9 MHz
Taylorsville, Mississippi
“B95 Pine Belt Country”

**KRVS-FM 88.7 MHz
University of Louisiana at Lafayette
Lafayette, Louisiana

“Public Radio For Acadiana”

To be continued… What I noticed is there are far more 100,000 watt stations then I had anticipated. Interesting to note that there are so many in Hawaii. My intention is to finish this list in its entirety soon and then organize it by the following data for those doing research on buying airtime or would like my consulting and advice for advertising:

  • Genre
  • State
  • City
  • Station Owner

 

*Anything with a star denotes a 98,000 watt station.

**Vertical ERP of 100,000 Watts

 

The Irony of American Greed

Is the Irony of American Greed the commercials that they play? From Qui Bids to Instant weight loss advertisements with near impossible money back guarantees. What do you think? Will any of the enterprises airing ever become a feature on a future episode of American Greed: Scams, Scoundrels, And Suckers?

*The Obsidian episode does feature somebody who was previously interviewed on a different CNBC.

Uber vs. Yellow Cab in South Florida

So South Florida has eagerly anticipated the arrival of Uber as an alternative to the dismal Yellow Cab. The many complaints lodged against Yellow Cab ranges from the lack of unfriendliness from the majority of their drivers to the fact that their drivers consistently try to lie and say that their credit card machines do not work when they clearly do. This became such an issue that their is not a requirement for the credit card machines in their taxi cabs.

As I travel a lot it is always a $20.00 yellow cab fare from my house to and from the airport. The other day upon my arrival at the Fort Lauderdale Airport I was excited to try my first Uber from the airport to my home to see if there was any real cost savings. I arrived outside of terminal 1 Southwest which is further than any other cab pickup point thus giving Uber the disadvantage and even then my final cab fare came out to $14.85 a savings of $5.15 thanks to Uber.

While the money saved is not a big deal (if you take an uber once a week from the Airport that is $267.80 a year in savings) but rather that it was fast and efficient and the Uber driver was nice and talkative compared to the majority of the Yellow Cabs in town.

Yellow Cab                      Uber

$20.00                                 $14.85

Making It the Entrepreneurs Edition

Here is the guide to making it as an entrepreneur:

1. NEED – Talk is CHEAP

Saying that you want to be an entrepreneur makes you into a wantrepreneur. Those that will truly make it are willing to give it all up to gain success. Whether it’s food, sleep, friends, and girlfriends thats what the most successful do to get there. The will to be broke & be lost while sacrificing what others take for granted with their 9-5 job is a key element. If you think sleeping on the floor, waiting to have children, and living off of “ketchup & mustard” sandwiches sounds crazy than I think you’re crazy because thats what is the mentality needed to make it.

2. Be one of the BEST

From good to great. You don’t have to be the very best but you should certainly strive to be and let all of your clients or potential future clients know that you are the best there is. If you are passionate about your business it will show through to your clients and the people you work with and that will help to increase conversions. Passion & Effort creates some of the best. One of the greatest examples I like to reference is Kobe Bryant who would sleep for only 2 hours during the NBA Finals and be totally focused on shooting free throws in the gym before game time. His effort led to a remarkable performance which led to winning the NBA Championship. With business more effort in one area does not always translate to success but more often then not does correlate.

3. Good Help is Hard to find but you have to find it.

If your willing to pay for good help once you can afford it thats great but there is nothing better then getting young passionate individuals that are excited to grow with you.

4. You can’t do it alone.

That is true. Get the help as mentioned above but if you are raising capital and need your ducks in a row then you need help from the following:

a. A lawyer

b. Accountant

c. Adviser

A lawyer to make sure you don’t sign bad deals that hobble you forever. It stings to pay certain law firms big bucks even if it is on a deferred basis but this can save you millions in the long run.

An accountant can help you get your finances in order and lower your taxable income and divert expenses when favorable to do so. Accountants can help you maximize the bottom line of your business.

An adviser is the hardest to get. Sounds like the easiest but finding somebody who has been down the road who is ready to guide you for free or pay is not as easy as you would think since everybody has a different vision.

4. Money

It can’t buy you love, but it can buy you visibility. You need to be seen and if you dont have money it’s hard to get press…unless you have a truly awesome product or idea.

In todays world the biggest site aggregators are the buzzfeeds, digg.com, techcrunches, and viral social sharing that goes on at facebook, twitter, and pinterest. So how do you get ahead in todays world? Well having money to create a great product and attacking viral campaigns on these parasite platforms. Look at Candy Crush. They worked on a pay per download basis & got some master affiliates behind them to send massive amounts of downloads until it went viral and you saw everybody sharing their candy crush scores. There are tons of other examples but in today’s world to make it you need passion, drive, effort, a worthwhile product or idea that you can then promote and go on a mission to spread the word. Fake it to you make it works well too.

5. Backers

Look at onlycoin.com they came up with a multiple credit card in one idea. The idea had been done before but never executed with backers until 2013. They did a viral crowdfunding campaign and it went boinkers. People watched the video and believed in it and loved it. They shared it and backed it. Backers are what you need.

6. Sustaining Growth

That’s the hardest thing to do these days. Having a big hit, sustaining and growing. It’s easier said then done.

7. Learn from your mistakes and learn from those who have tried beforehand

I think it’s best to quote Bob here: “We live in a country where no one can admit they’re wrong. If you’re not willing to question every choice, do it differently next time, you’re never going to make it. Three years ago, almost everything I’ve said above would be different. You could go viral by your lonesome, social networking worked. But times change. You once used your aforementioned BlackBerry and were thrilled to get your e-mail on the run, now it’s all about apps. People hate change, but those who are willing to do so win.”

We live in an ever changing world (thanks Paul McCartney). You will be a dead dinosaur if you don’t adapt to the changes and get with it. Advertising is rapidly moving more and more to mobile and the newspapers who are just now realizing that nobody reads the paper anymore and they went online and now they are steps behind mobile platforms. Be on the cutting edge and take chances because you will fail at some things, you will make mistakes but learn from them and grow stronger not bitter.

8. Trends Change Faster now then Ever

Yes people will always love the Dallas Cowboys and electronics but the players continually change and you need to understand whats popular today will more than likely not be popular in tomorrows world. It’s similar to my SEO business. I can rank you for any term today but I can’t guarantee that it will rank next year with the same strategy. Trends are just that trends. Hey is anybody still wearing Jncos and playing with pogs?

9. Get in with the Who’s Who Crowd

Having friends that are writers at the New York Times and editors at the Huffington Post goes a long way when your trying to make it. An entrepreneur can gain serious traction from just one major publication. Once your in and they like you any of your future endeavors can at least be presented.

10. Talk to Everybody

I have a habit of talking to anybody and everybody. Not knowing who you are speaking to is part of the fun. The most powerful man in Los Angeles and I crossed paths at CES and he was probably thinking who the fuck is this kid in a hoodie in my private showcase room acting like he owns the place. All strangers you talk to tout your entrepreneurial venture and see what synergies are there because you just never ever know.

11. Referrals Rock

If you build it they will come. Do a great job and they will come back for more and tell their friends. Anything worth doing is worth doing well so don’t slack off the benefits of doing the right thing far outweigh the drawbacks.

12. Stickiness

Learn to stick around. Make sure people are happy and stay in their face. Emails, Texts, follow ups, sponsored facebook posts. It works if you want to stay sticky but it costs you Dinero.

13. Be nice.

It’s the key to making it. If you’re a jerk, no one’s going to want to work for you, go out of their way to promote you. Constantly say thank you and go out of your way to be appreciative. Everybody loves compliments, not just the act.

14. No Woulda Coulda’s

It’s the most annoying thing in the world to hear people say they were going to buy $500,000 worth of bitcoins at $10.00 but they didnt. If you did you wouldn’t be here to tell us about it. We don’t care about what you could have done. We all zig when your supposed to zag it’s part of the entrepreneurs lessons inspired above. The mistakes you make create strength in your abilities to succeed down the road as long as you have learned from them.

15. It’s not over till it’s over

Enjoy the ride because there is a lot of turbulence on the way. When you think its over it may just be beginning and when your on top of the world with no end in sight the end could be a lot closer then you think. Too many examples both ways to go over but don’t take anything for granted and stay on top of your game, stay focused, and don’t lose sight of the prize.

This post was inspired by Barry Ritholtz and the Lefsetz Letter

The best revenge is massive success

There are so many great quotes in the world but what about this one?

“The best revenge is massive success”

Is this true? Sometimes yes. In the end revenge should be getting what you really wanted.

“I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success… such emotions make a man forget food, sleep, friends, love, everything.”

This often happens with successful business stories and manic businessmen. Mark Cuban is famous for letting people know that you worry about your baby and nothing else till success hits. Even if that means ketchup and mustard sandwiches.

“Writing is thought crystallized on a piece of paper, which can then be reviewed.”
“Never revisit the past, that’s dangerous. You know, move on.

If you have read the book funes the memorious then you may know that not revisiting the past is extremely tough and thus the result of Funes demise in the fable.

“I’m for whatever gets you through the night.”

“I’m gonna live till I die.”

-Frank Sinatra

In the end: “Whatever makes you happy”