Richart D. Ruddie Podcast about the stupid comments and lack of altruism that we see online. It’s been a wild 6 years since Donald Trump announced his intention to run for president of the united states. Since then social media has been on fire and people have spoken their minds and spread their thoughts no matter how crazy online.

It’s an idea and not sure I want to tie the facepalms into an entertainment bid to profit off of the situation that we’re in but it’s an idea that has some merit and could have some legs.

For more details read here: https://richartruddie.typepad.com/entrepreneur/2021/08/richart-d-ruddie-podcast-idea.html

Thank you to the Times of Malta, Irish Central, Yahoo! Finance, Disrupt Magazine and the others who have covered my work in the public relations industry.

https://www.irishcentral.com/business/how-man-helping-restore-travel-industry

https://timesofmalta.com/articles/view/countries-using-pr-expert-richart-ruddie-to-restore-confidence-in.853148

The Bing Search Network processed about 640 billion queries in 2020 as of data released on: December 24, 2020. It was originally published on February 27, 2018. So either “last year” refers to 2017, 2018, or 2019. That works out to 930 million queries per day. The Internet Live Stats Website -ESTIMATES- Google processes about 5.3 billion queries per day. so Google searches are only ~5.5x to Bing searches.

Sounds off to me..

Here’s a fun list of the top 20 cover songs that ended up being bigger than their original. Jimi Hendrix & Elvis Presley are top of the list but the one that always comes to mind for me is Smooth Criminal by Alien Ant Farm being bigger on the radio than Michael Jacksons version.

Here’es the list:
https://loudwire.com/biggest-hit-cover-song/

I remember when Matt Cutts used to discuss how Google searches are becoming more personalized. If you were typing in Pizza in 1998 Google you would find information about Pizza but in 2013 Google you would receive localized results based on your location. These results would show the restaurants and ratings along with their location on a map.

What Matt mentioned that Google doesnt have the capability to do at the time however was that if you typed in “Tomorrow” it wouldn’t know if you wanted to learn about the day after the current date, the song by Silverchair, or the song by Chris Young made in 2011.

Well now the personalization is getting to a whole new level thanks to a team at UCLA with their EDAM. It will see what searches you’ve done previously but also integrate viewings on Youtube and other clues to personalize the search so if you listen to Nirvana and Alice in Chains you probably are looking for Silverchairs song Tomorrow vs. Chris Young.

Special thanks to this team who will be the Amit Singhals of the engineering and search team of the future:

From the piece: Personalized item retrieval for online content-sharing platforms without any descriptive information based on the query-aware attention mechanism with external key memory and locality preservation. Experimental results and analysis on the large-scale dataset from areal-world commercial online content-sharing platform also demonstrate the effectiveness and the robustness of EDAM. The insights can be concluded as follows: (1) user history is helpful for personalized item retrieval; (2) learning external key item embeddings for estimating attention weights is beneficial, especially for the users with shorter item history; (3) sequential information in user history is sensitive for item retrieval so that EDAM with locality preservation outperforms baselines of sequence models such as ARNN.

White Paper: https://dl.acm.org/doi/pdf/10.1145/3366423.3380051

With all the hype surrounding the Tiger King documentary where they focus on the power humans feel when they own exotic and big cats. When I was doing research about different exotic cats I came across this article that talked about his Ocelot that he brought with him to a restaurant and the waiter questioned him and the cat to which he said it was just a normal cat painted over in an “op art design”. This happened at an upscale Manhattan restaurant when Babou was tethering on the table and the diner next to him wasn’t sure what the heck was going on (she probably didnt know or appreciate that Dali one of the biggest artist was next to her….)

He bought Babou in the 1960s and brought him almost everywhere. He wore a stone studded collar and here is a photo of the beautiful cat below. a fellow diner.

Interesting global report on where things were and where we are now. Interesting to note currently all the biggest companies in the world are dominated by U.S. companies and that the largest market for the internet is China (By far..)

https://www.bondcap.com/report/

Zume a company that is picking up on the trend that with more uber eats, door dash, and grub hub deliveries the more the millenials are using non-reusable plastics and material such as styrofoam that isn’t being recycled. The solution is a company called Zume Inc of Southern California. They just bought Pivot, who is a designer of plant-based packaging material. Along with the deal, Zume will be opening a 70,000-square-foot manufacturing plant in the area and they plan to replace 1 billion Styrofoam containers.

reference: https://techcrunch.com/2019/06/13/zume-buys-packaging-company-with-eyes-on-plant-based-plastic-alternative/

How to be great is starting at being good and practicing over and over and over again with micro improvements in your daily life.

reference: https://blog.stephsmith.io/how-to-be-great

Recycling plastic can become one of the worlds biggest business especially as 68% of the worlds plastic sits dormant in landfills at the moment…

reference: https://advances.sciencemag.org/content/3/7/e1700782.full

The growth of plastics production in the past 65 years has substantially outpaced any other manufactured material. The same properties that make plastics so versatile in innumerable applications—durability and resistance to degradation—make these materials difficult or impossible for nature to assimilate. Thus, without a well-designed and tailor-made management strategy for end-of-life plastics, humans are conducting a singular uncontrolled experiment on a global scale, in which billions of metric tons of material will accumulate across all major terrestrial and aquatic ecosystems on the planet. The relative advantages and disadvantages of dematerialization, substitution, reuse, material recycling, waste-to-energy, and conversion technologies must be carefully considered to design the best solutions to the environmental challenges posed by the enormous and sustained global growth in plastics production and use.

The television filled the void for years. Mark Cuban nailed it with this post: http://blogmaverick.com/2010/10/26/the-value-of-your-time-and-how-it-impacts-the-internet-video-vs-traditional-tv-battle/

“Businesses must offer the path of least resistance to their customers. If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest.” Facebook has done just that. They made a seamless product that you have more to lose when you exit the platform then they do. It’s a very effective platform to use for brand awareness and to promote your products. KratomMasters has has great success selling their health supplements after using Facebook, you can click to find out more about their product line.

Your connections, your friends, and your photos all in one place but the mere simple entertainment value of being able to open your browser and scroll endlessly for days on end without having to put any thought into it. Thats the path to the least resistance and has gained a phenomenal amount of ad spend as the boredom filler that Television has championed all of these years.

Seeing this ad pop up in the Yahoo.com homepage? It’s a native advertisement that appears just about every single day for me. Anybody else tired of seeing this?