What I’m reading now

Zume a company that is picking up on the trend that with more uber eats, door dash, and grub hub deliveries the more the millenials are using non-reusable plastics and material such as styrofoam that isn’t being recycled. The solution is a company called Zume Inc of Southern California. They just bought Pivot, who is a designer of plant-based packaging material. Along with the deal, Zume will be opening a 70,000-square-foot manufacturing plant in the area and they plan to replace 1 billion Styrofoam containers.

reference: https://techcrunch.com/2019/06/13/zume-buys-packaging-company-with-eyes-on-plant-based-plastic-alternative/

How to be great is starting at being good and practicing over and over and over again with micro improvements in your daily life.

reference: https://blog.stephsmith.io/how-to-be-great

Recycling plastic can become one of the worlds biggest business especially as 68% of the worlds plastic sits dormant in landfills at the moment…

reference: https://advances.sciencemag.org/content/3/7/e1700782.full

The growth of plastics production in the past 65 years has substantially outpaced any other manufactured material. The same properties that make plastics so versatile in innumerable applications—durability and resistance to degradation—make these materials difficult or impossible for nature to assimilate. Thus, without a well-designed and tailor-made management strategy for end-of-life plastics, humans are conducting a singular uncontrolled experiment on a global scale, in which billions of metric tons of material will accumulate across all major terrestrial and aquatic ecosystems on the planet. The relative advantages and disadvantages of dematerialization, substitution, reuse, material recycling, waste-to-energy, and conversion technologies must be carefully considered to design the best solutions to the environmental challenges posed by the enormous and sustained global growth in plastics production and use.

Facebook the newest boredom filler

The television filled the void for years. Mark Cuban nailed it with this post: http://blogmaverick.com/2010/10/26/the-value-of-your-time-and-how-it-impacts-the-internet-video-vs-traditional-tv-battle/

“Businesses must offer the path of least resistance to their customers. If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest.” Facebook has done just that. They made a seamless product that you have more to lose when you exit the platform then they do. It’s a very effective platform to use for brand awareness and to promote your products. KratomMasters has has great success selling their health supplements after using Facebook, you can click to find out more about their product line.

Your connections, your friends, and your photos all in one place but the mere simple entertainment value of being able to open your browser and scroll endlessly for days on end without having to put any thought into it. Thats the path to the least resistance and has gained a phenomenal amount of ad spend as the boredom filler that Television has championed all of these years.

Percentage of Population By Timezone

Ever wonder what percentage of the population in the USA lives in which timezone? Well if your a nerd like me then perhaps you have. Today I will post the percentages circa 2006 and when I get time I will post the 2015 numbers so we can compare the change in percentage of populations by timezones throughout North America. Please note this lists does not include Alaska and Hawaii time zones.

2006 Numbers

Total Population of Eastern, Central, Mountain. and Pacific Time zones: 294,471,549

East Coast: 48%

Population: 141,631,478

Central Time Zone : 28.9%

Population: 85,385,031

Mountain Time Zone: 6.3%

Population: 18,715,536

Pacific Time Zone: 16.5%

Population: 48,739,504

 

What are your  predictions for the increases and decreases by time zone? My assumption will be that we will see an increase in Pacific Time Zones and Eastern Time Zone populations with a decrease in Mountain and Central time zones. Arizona was used as Mountain Time Zone not Pacific.

List of 100,000 Watt Radio Stations in the USA

The strongest Effective Radiated Power horizontally allowed in the United States is currently at 100,000 watts. Depending on how that signal is mounted and the surrounding geography depends on how many miles in any direction that signal can reach. In some instances it can be hundred of miles.

As many of you know I am one of the best marketers out there and have continued to refine my marketing skills beyond the digital world also focusing on traditional advertising methods such as direct mail and radio advertising. One thing I am constantly looking for and can never find is a list of the biggest radio stations in America.

So I took the time to compile this list for my readers, fans, and followers:

Biggest Radio Stations in the USA

KLUU-FM 103.5 MHz
Wahiawa, Hawaii
“Air 1”

WYFS-FM 89.5 MHz
Savannah, Georgia
“Bible Broadcasting Network”

KXBG-FM 97.9 MHz
Cheyenne, Wyoming
“Big Country 97.9”

KQSD-FM 91.9 MHz
University of South Dakota
Lowry, South Dakota

“South Dakota Public Radio”

WAIL-FM 99.5 MHz
Key West, Florida
“Sun 99.5 & 103.1”

KJOJ-FM 103.3 MHz
Freeport, Texas
“La Raza”

KDVV-FM 100.3 MHz
Topeka, Kansas
“Topekas Rock Leader V100”

WLWI-FM 92.3 MHz
Montgomery, Alabama
“I92”

KBTQ-FM 96.1 MHz
Harlingen, Texas
“Mas Variedad 96.1”

KCGY-FM 95.1 MHz
Laramie, Wyoming
“Y95 Country”

KJQY-FM 103.3 MHz
Colorado City, Colorado
“Power 103.3”

KMGR-FM 95.9 MHz
Delta, Utah
“Classy 96”

WDJR-FM 96.9 MHz
Enterprise, Alabama
“96.9 The Legend”

KZMN-FM 103.9 MHz
Kalispell, Montana
“The Monster of Classic Rock”

KERA-FM 90.1 MHz
Dallas, Texas
“Programs That Affect You”

*KCDD-FM 103.7 MHz
Hamlin, Texas
“Power 103 Continuous Hits”

WBLV-FM 90.3 MHz
Twin Lake, Michigan
“Blue Lake Public Radio”

WSPA-FM 98.9 MHz
Spartanburg, South Carolina
“Lite Rock Lite FM”

KZEL-FM 96.1 MHz
Eugene, Oregon
“Oregon’s Quality Rock”

WJMZ-FM 107.3 MHz
Anderson, South Carolina
“107.3 Jamz”

KISR-FM 93.7 MHz
Fort Smith, Arkansas
“Kisser 93”

WAGP-FM 88.7 MHz
Beaufort, South Carolina
“The Light 88.7 FM”

*WSRV-FM 97.1 MHz
Gainesville, Georgia
“The River”

WKYZ-FM 101.7 MHz
Key Colony Beach, Florida
“Pirate Radio Key West”

WAMZ-FM 97.5 MHz
Louisville, Kentucky
“97 Kentuckiana’s Country”

KSKL-FM 94.5 MHz
Scott City, Kansas
“Mix 94”

**KUCV-FM 91.1 MHz
University of Nebraska – Lincoln
Lincoln, Nebraska

“Nebraska Public Radio”

KCCN-FM 100.3 MHz
Honolulu, Hawaii
“Today’s Hawaiian Music”

**WMUM-FM 89.7 MHz
Cochran, Georgia
“Georgia Public Radio”

KTIS-FM 98.5 MHz
University of Northwestern – St. Paul
Minneapolis, Minnesota

“Radio For Life”

**KFBN-FM 88.7 MHz
Fargo, North Dakota
“Heaven 88.7 FM”

KPRR-FM 102.1 MHz
El Paso, Texas
“The Most Music Power 102”

KKOL-FM 107.9 MHz
Aiea, Hawaii
“Hawaii’s Kool Gold”

KFAE-FM 89.1 MHz
Washington State University
Richland, Washington

“Northwest Public Radio”

WHZT-FM 98.1 MHz
Williamston, South Carolina
“The New Hot 98.1”

KGU-FM 99.5 MHz
Honolulu, Hawaii
“KGU FM 99.5 The Word”

KORL-FM 101.1 MHz
Waianae, Hawaii
“Mix 101.1”

WMJY-FM 93.7 MHz
Biloxi, Mississippi
“Magic 93”

KUCD-FM 101.9 MHz
Pearl City, Hawaii
“Hawaii’s New Music Alternative”

WBBN-FM 95.9 MHz
Taylorsville, Mississippi
“B95 Pine Belt Country”

**KRVS-FM 88.7 MHz
University of Louisiana at Lafayette
Lafayette, Louisiana

“Public Radio For Acadiana”

To be continued… What I noticed is there are far more 100,000 watt stations then I had anticipated. Interesting to note that there are so many in Hawaii. My intention is to finish this list in its entirety soon and then organize it by the following data for those doing research on buying airtime or would like my consulting and advice for advertising:

  • Genre
  • State
  • City
  • Station Owner

 

*Anything with a star denotes a 98,000 watt station.

**Vertical ERP of 100,000 Watts

 

Country Sayings from Around the World

Most countries have sayings that resonate with their beliefs and foundations. The United States of America is known for saying:

“Living the American Dream”

def. Anybody can come to the USA and start a business and grow to be rich.

Which made me wonder what other country sayings stick out and what they mean. Here are a few that stick out to me.

Saying: La Dolce Vita

Country Origin: Italy

Direct Translation: The Sweet Life

Meaning: The good life, full of pleasure and indulgence.

 

Saying: Pura Vida

Country Origin: Costa Rica

Direct Translation: Pure Life

Meaning: No Worries. To living a happy lifestyle.

 

Saying: Cest La Vie

Country Origin: France

Direct Translation:

Meaning: Such is Life

 

Saying: Zhōngguó mèng

Country Origin: China

The Irony of American Greed

Is the Irony of American Greed the commercials that they play? From Qui Bids to Instant weight loss advertisements with near impossible money back guarantees. What do you think? Will any of the enterprises airing ever become a feature on a future episode of American Greed: Scams, Scoundrels, And Suckers?

*The Obsidian episode does feature somebody who was previously interviewed on a different CNBC.

2014 Travels and Travels Ahead

As 2015 begins it’s interesting to look back at the travels last year. I say that I am going to try and stay put longer but it does not seem to happen. So off of memory here are my 2014 travels in order off the top of my head :

  • Las Vegas
  • Los Angeles
  • Las Vegas
  • Los Angeles
  • Fort Lauderdale
  • Baltimore
  • Newark
  • Costa Rica
  • Fort Lauderdale
  • Atlanta
  • Fort Lauderdale
  • New Orleans
  • Fort Lauderdale
  • New Orleans
  • Fort Lauderdale/Miami
  • Sarasota
  • Tampa
  • Fort Lauderdale
  • San Francisco
  • Salt Lake City
  • Oakland/SF
  • Sonoma
  • Mendocino
  • Eureka
  • Crescent City
  • Portland
  • San Francisco
  • Salt Lake City
  • New Orleans
  • Fort Lauderdale
  • Rio De Janiero, Brazil
  • Manuas
  • Rio De Janiero
  • Atlanta
  • Fort Lauderdale
  • Baltimore
  • Philadelphia
  • New York
  • Frankfurt
  • Strasbourg, France
  • Paris
  • London
  • Brussels
  • Boom
  • Zurich
  • Geneva
  • New York
  • Baltimore
  • Annapolis
  • Fort Lauderdale
  • Sarasota
  • Baltimore
  • Bahamas
  • Baltimore
  • New York
  • Baltimore
  • Annapolis
  • New York
  • Baltimore
  • Fort Lauderdale
  • Baltimore
  • Washington D.C.
  • Fort Lauderdale
  • Denver
  • Steamboat Springs
  • Fort Lauderdale/Miami