“Businesses must offer the path of least resistance to their customers. If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest.” Facebook has done just that. They made a seamless product that you have more to lose when you exit the platform then they do. It’s a very effective platform to use for brand awareness and to promote your products. KratomMasters has has great success selling their health supplements after using Facebook, you can click to find out more about their product line.

Your connections, your friends, and your photos all in one place but the mere simple entertainment value of being able to open your browser and scroll endlessly for days on end without having to put any thought into it. Thats the path to the least resistance and has gained a phenomenal amount of ad spend as the boredom filler that Television has championed all of these years.